TV shows that use Twitter to connect with their fans are at a great advantage to those who do not. They are simultaneously promoting their show, gaining new followers, and entertaining the current followers. It’s a fantastic tool to use and many shows have caught on. ABC’s Scandal is known for live tweeting during their shows. It gives the followers a chance to connect with the characters/celebrities and feel like part of the action. It is fun to see other followers tweeting about the same show you are. Particularly during award shows, the tweets are very entertaining! The hashtag you use is also really important. As a PR professional, we can track how many people are talking about the show, celebrity, topic, etc.
The show I tweet along and watch religiously is Scandal. I follow the stars on the show, and the show itself on Twitter. Many of my friends also tweet during the show with me. The cast of Scandal is very good at live tweeting fans during the show. Since the show is so popular, many of my friends and followers also tweet during the show. The down side is, if I cannot watch that episode right away, I have to stay off Twitter so I don’t have any spoiled surprises until I can watch the episode.
Since my profile on Twitter has been private, I haven’t received any responses from a celebrity. Maybe now that it’s off I will hear something back.
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