Social media as the unique ability to make a picture, video, post, tweet, go viral and reach tens of thousands of people in a matter of minutes. Because of that, social media is a great way for activist to speak up about their issue and let their voice be heard. I personally have never been a part of activism on social media. I don’t really know the reason, either. I have issues that I am very passionate about, and I enjoy debates and conversations about politics.
When I think “activist” I immediately picture the most stereotypical protester on the streets of Washington, D.C. holding a sign and yelling a chant. However, there are other ways people become activist and show it without being the stereotype. My client TOMS is a great example of an organization benefiting from people coming together for a cause and doing something about it on social media. Customers tweet, Instagram, and post their pictures of how they are making a difference and uniting in a cause. Once they do that they all have a common bond with one another that sparks more to unite with them. It is the power of social media that connects them, wherever they are.
As for me, I am not sure if I would join a cause via social media. It depends what it is and what I am doing in life. I’m always aware of what I put on social media because once it is out there, there is no turning back. I am conscious of the content put out on my pages because there is always a consequence- good or bad.
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